Making diagnostics accessible to all.
A spin-out from Uppsala University, translating 30 years of molecular research into diagnostics that work anywhere.
Our Story
Readily Diagnostics was founded in December 2022 as a spin-out from Uppsala University. The company is built on over 30 years of research into padlock probes and rolling-circle amplification, pioneered by Professor Ulf Landegren's Molecular Tools group at the Department of Immunology, Genetics and Pathology.
The core innovation enabling rapid point-of-care use was developed by Dr Liza Löf during her research in the same group. In 2020, she and her colleagues demonstrated that the same molecular method used in research settings could be compressed into a 30-minute instrument-free assay.
Readily was founded to turn that discovery into a product — and a company.
Management Team
Liza Löf
CEO
PhD in Molecular Medicine (2016) and inventor of the core technologies behind Readily's platform. Combines deep scientific expertise in molecular diagnostics with extensive industry experience in R&D, process development, and project management. As CEO, she leads Readily from scientific foundation through to commercial development.
Pernilla Roxin
COO
Pernilla brings 30+ years of life science experience across development to supply, with deep expertise in regulated environments and building operational foundations that de risk early growth.
Anna-Karin Roberto
Director Quality and Regulatory Affairs
Experienced Quality and Regulatory Affairs leader with 15+ years across pharma, medical devices, and diagnostics. Proven expertise in regulatory lifecycle management, quality systems, and product development, with a track record of supporting compliance and commercialization in regulated healthcare environments.
Jon Wallgren
Senior Production Engineer
Jon brings 10+ years of experience from manufacturing in the Life Science industry, both at startup and large life science companies. Experienced in operative excellence, supporting product development and manufacturing new products for the market.
Operational Team
Despoina Kermpatsou
Scientist
Ehsan Manouchehri
Scientist
Sofia Larsson
Junior Scientist
Simone Bergqvist
Research Engineer / QC
William Göransson
Research Engineer Production
Markus Lindblom
Senior Mechanical Engineer
Board of Directors
Liza Löf
Founder / CEO
Founder and CEO of Readily Diagnostics, bringing both the scientific foundation and commercial leadership that drives the company. PhD in Molecular Medicine and inventor of the core technologies behind Readily's platform.
Ulf Landegren
Professor of Molecular Medicine
Inventor of padlock probes (1994). Professor at the Department of Immunology, Genetics, and Pathology at Uppsala University. Serial entrepreneur in life sciences as founder of Olink Proteomics, Navinci, Q-Linea, and others. Member of the Royal Swedish Academy of Sciences and EMBO.
Johan Winnerblad
Lawyer, Partner at Vinge
Lawyer and Partner at Vinge law firm. He is highly experienced on acquisition and divestments in both domestic corporates and private equity funds
Ove Öhman
Founder
Serial entrepreneur with decades of experience in life science diagnostics. Co-founder of Åmic AB (acquired by Johnson & Johnson) and Astrego Diagnostics (acquired by Sysmex). Honorary doctorate from Uppsala University and recipient of the 2026 Uppsala University Innovation and Entrepreneurship Award.
Masood Kamali-Moghaddam
Professor of Molecular Diagnostics
Professor at the Dept. of Immunology, Genetics and Pathology at Uppsala University. Co-developer of the molecular tools at the heart of Readily's platform.
Awards & Recognitions
Innovation Award at SKERIC x K-VENTURE Reinassance Forum 2025
Liza Löf and Anna-Karin Roberto were awarded the Innovation Award at the start-up pitch competition arranged during the SKERIC Week 2025.
Bona Postulata Award 2024
A local business award encouraging companies in Uppsala County with strong growth potential, backed by 15 well-known companies and business organizations.
SKAPA Award 2024 — Uppsala
CEO and Co-founder Liza Löf was awarded the 2024 SKAPA prize, Uppsala section, for innovation in diagnostics.
UU Innovation — Attractive Innovations 2023
Liza Löf and Masood Kamali-Moghaddam received an award from UU Innovation for their groundbreaking diagnostics work.
People's Voice Award — UID 2023
Readily was awarded the People's Voice Award at Uppsala Innovation Day for highest investment potential.
Our Values & Purpose
Scientific Integrity
Our work is grounded in peer-reviewed science and transparent research from Uppsala University.
Accessibility
Nearly half the world's population lacks access to basic infection diagnostics. We believe diagnostics should reach everyone.
Impact-driven Innovation
Every product decision is guided by its potential to improve patient outcomes. Aligned with UN Sustainability Goal 3.